Puri: A mega cleanliness drive under the banner of 'Mo Beach' cleaning initiative was organised at Odisha's Puri beach to mark the International Coastal Cleanup Day on Saturday. The Puri administration claimed that it is the world's largest coastal clean-up drive that aims to sensitise people about the importance of clean beaches.

More than 10,000 volunteers participated in the drive at several places along the district coast. Forest and environment minister Bikram Keshari Arukh, Bollywood actor Vidyut Jammwal and internationally acclaimed artist and writer Nandita Das were spotted at the drive while supporting the initiative. "Puri is the pride of our country and I am happy to be a part of world's mega clean-up drive here at the sea beach," said Jammwal.