T-shirts, pens, badges and masks -- embellished with Narendra Modi's catchy messages -- are on sale, wherever the Prime Minister goes, Namo Raths follow him with all the sellables this election season. So, you have T-shirts being sold anywhere between Rs 499 and Rs 899, and other knick-knacks costing Rs 150, going up to Rs 500.

That's for anyone who wants to see and hear Modi at his rallies. All of it was evident in Meerut on Thursday when he formally launched BJP's Lok Sabha poll campaign. The party expects to raise people's involvement by cashing in on the Prime Minister's popularity.