Rapping it up in style
Amid all the hype around Ranveer Singh's upcoming film based on rappers from Mumbai's slums, we chanced upon one intriguing exchange. On Instagram, Singh, who will be playing underground rapper DIVINE, wrote on another rapper, Naezy's post (also featured in the film) leaving a single-line comment that read, "Bantai Bacchi Bhamai". A phrase from the popular song Mere Gully Mein, it has also featured in Gari-B Ki Kahaani, a viral video that familiarised Mumbaikars with Tadpatri Talkies, an entertainment group known to leave their audiences in splits.

One of their fans then replied to Singh's comment saying, "Dhandha karke kamaaye," — lyrics from the comedy group's spoof video. And this became sort of antidotal to the leading actor's efforts in subtly using social media to promote his film, as netizens switched their attention to the Tadpatri boys. "It was funny to see that our fans responded to Naezy's line with one of our catchphrases," Sidharth Raveendran, video producer and performer from the group, told this diarist.