When the lockdown was hurting many of the industries, the boom in the web content industry was quite evident. Everyone was either busy reading e-books or binge-watching web series and movies on OTT platforms. When we spoke to award-winning author, blogger and entrepreneur Anamika Mishra about this, she said ‘My company closed some of the best deals during the lockdown. New clients came on board and even the traffic on my blogs doubled.’