Popular Indian singer Shaan, whose upcoming music video is titled It's Natural, says one needs to be original -- as also adapt to change -- to make a mark in the industry. "My upcoming latest is a video, 'It's Natural', coming out during Christmas. The way I look at it, singers need to be original to be able to make a mark in the industry," Shantanu Mukherjee, who took the stage name of Shaan when he stepped into showbiz, told IANS on the sidelines of Bhubaneswar.Fest (a cultural-cum-food fest) organised in tandem with the just-concluded Men's Hockey World Cup.

The "Woh Pehli Baar" singer, who has been judging reality shows, mentioned that singers like Jonita Gandhi and Armaan Mallik are doing really very well. He also spoke about YouTube talent hunt "ARRived" which he is co-judging with A.R. Rahman. The show is all about finding original voices and the finale is scheduled for December 21.