A day after the Ranveer Singh-starrer '83' lit up Dubai's iconic Burj Khalifa, another global landmark, the much-filmed electronic billboard on One Times Square, New York City, is now emblazoned with a poster from 'Atrangi Re' featuring Tamil superstar (and Rajinikanth's son-in-law) Dhanush and Sara Ali Khan.

Put up with the tag line 'Feeling Filmy' by Spotify, the global audio streaming site which must be eyeing the multi-million downloads of A.R. Rahman's jaunty music for the film, the poster is a promo for the portal's Bollywood Butter playlist.